Will web radio replace the traditional radio?

Nowadays internet is accessible almost anywhere and that is why web radio is becoming more and more popular. Just like traditional radio, also web radio can be listened at car, at work, at home or any other place. Does that means traditional radio is no longer needed and web radio will totally replace AM/FM radio?

First let’s sort out what exactly we are talking about. The traditional radio is the type of radio which is operated by the electromagnetic radio waves, but the web or internet radio is an audio service transmitted or streamed through the internet. So traditional radio represents all the AM/FM radio stations, but web radio represents Internet-only radio stations.

For the time being traditional radio is still more popular than web radio, but the issue is that the popularity of web radio is staidly increasing, but traditional radio remains the same popularity for more than 10 years. That is happening, because of the development of internet and newest technologies. If few years ago web radio was assessable only in a computer or mobile phone, because those were the only widely used gadgets with internet access, than now you can listen to web radio in smart TV, smart watch etc. As the technologies are developing further, it is believed that also web radio will be develop and even might replace the traditional radio.

If the availability of both types of radio, is identical, than all is settled by the supply. That means listeners will choose to listen to the radio stations which conforms their taste and needs. Unfortunately, this also doesn’t speak well for traditional radio, because there is a lot more streaming music services than traditional radio broadcasts, beside in case of web radio, listener can choose what music exactly they wants to listen.

So, all shows that traditional radio really could disappear pretty soon, however the representatives of the biggest radio stations in the world are not so pessimistic. They claim that all the new ways to listen to the radio can’t replace the traditional radio. It only helps them to become better and think more about clients needs. They really believe that traditional radio is irreplaceable and as a proof they point out that lot of people is still listening to the traditional radio despite all the options those new technologies offers.

Only future will show how the radio will develop. We can only make predictions based on statistics, but it’s not said they will come to pass. If you are a fan of traditional radio, there no reason to be worry, because at least for few more years’ traditional radio will be broadcasted as usual.


How is music selected on radio?

Almost 60% of each radio stations program consists of music, so the success of the radio station mostly depends on music played on it. It is very important and responsible task to choose the right music. It doesn’t seem like a hard job, but actually there are lots of aspects that have to be taken into consideration to make every listener satisfied. If you have ever wondered how the music is chosen on the radio, this is the answer.

Usually, in all biggest radio stations there is special office for that – a music director or music department. A good music director needs to know everything about music – history, classification, styles, musicians, music instruments etc., even if he doesn’t need to use this knowledge directly. Although it is hard enough to learn all about music, that is not all music director needs to know and to be aware of.

First thing that affect the choice of music is the format of the radio. All music stations represent specific music styles. For example, there can be mainstream radio that broadcasts all the biggest, newest hits, country music radio that broadcasts only country music etc. That means music director first needs to decide if the song is appropriate for the specific station or not.

Next important aspect for music choice is to know everything the target audience. Music director needs to be familiar not only with music itself, but also the listeners of the music. For example, if target audience is elder people, then more classic hits should be played, but for youngsters the newest hits. Sometimes radio stations even make researches to figure out what listeners want.

When appropriate songs and target audience have been found, music director needs to make a schedule of this music. That means he needs to know what music to play on what time. For example, at morning, when people needs to wake up, more fun music should be played, but at nights more calm and peaceful music, although this also depends on aspect mentioned above – the target audience.

When it is all clear about music and broadcasting time, next ting music director needs to deal with is the exact on-air time. Every song has different length, so it is not always possible to ply the songs that are most appropriate by other criteria. It takes a lot of time, to make punctual program.

So now you see how much work and knowledge it takes to make a radio music schedule. If sometimes radio program seems illogical or the same songs are being played over and over again, maybe that is what the target audience wants and you need to look for different radio stations.


How does the radio work?

There is at least one radio or a gadget that has radio function at almost every house, but only few understands how it actually works. This gadget that is so commonly used and well known is actually quite complicated and it takes a lot of work and knowledge to provide the functioning of it.

The functioning of a radio provides the radio waves. These radio waves however are a form of electromagnetic radiation. They are made by transmitting the electrical energy from one place to another without using any kind of direct, wired connection. So there is transmitter that provides these waves and receiver that collects them. The transmitter is commonly known as a radio tower. Electrons are moving up and down the transmitter, creating these radio waves. Then radio waves go into the air and receiver is able to catch them. One transmitter can provide the waves for many receivers that are why so many radios can work at the same time.

The radio waves are all around us, but we can’t feel or see them. They are passing by all the time. Just like any other waves, they have specific speed, frequency and length. They are incredibly fast. When the antenna of a radio is extended, it can receive these waves and turn them into a radio program. A program is transmitted by adding it to a radio wave called a carrier. This all process is called the modulation. There are two types of modulations – frequency modulation and amplitude modulation and they need different type of receivers. That makes to types of radio broadcasts – AM and FM.

Although, there are not only radio waves into the air, so the radio must be able to catch only the right waves. Actually, these waves are separated by mathematical codes. It is self explanatory that radio, television and telephone signals don’t get mixed up, but the process, how it can be achieved is very complicated. The simple explanation would be that these waves have different lengths and frequencies, so the different gadgets can catch only the right waves.

Also the structure of radio itself is complicated. It contains of many components. The most important ones are antenna which catches radio waves, battery compartment which provides the power to the radio, loudspeaker which makes the sound louder, transformer which provides the function of radio stations and turning control which allows changing the stations.

So this simple gadget that we are using every day is actually very complex. From the creation of radio waves until turning the radio waves into the right station is a long way. Next time when you listen to the radio think of all the work invested to even make it possible.